Working with large internal and client side teams, I lead the digital experience design direction for Epsilon in redesigning the Hitachi Data Systems website. I lead a team consisting of other UX designers, a content strategist and several visual designers, project and account team members and the client through a focused user-centered design process.
Conducting customer research, interviewing customers, working with stakeholders to create personas that represent the wide and varied needs of the client. We created scenarios and flows to optimize different goals and created prototypes on the desktop and mobile to quickly convey our meaning while other team members started in on the content direction and visual design elements.
Design team leadership
Time and effort sizing and project estimation
Customer research and stakeholder interviews
Oversight of creations of scenarios and flows
Oversight of creation of clickable/tappable prototypes
Mentorship to junior designers
Client: Hitachi Data Systems
The client has a wide variety of hardware, software and service solutions, corporate initiatives, a deep news archive, technical documents and events that needed clear information architecture rework. All the while working with our technical partners to pull it all off in the content management system.